Character Design Today

A character serves as one of the most powerful communication tools which convey a clear message from a company to its target audience, and differentiates its product from the competitors’. This book features 200 successful characters with each profile, concept as well as the graphic examples. A featured article about the process of creating a character from scratch is also included with useful examples. This book is a good inspirational tool not only for designers but for those who are interested in character businesses.