Marketing Research: Applied Orientation and SPSS (+ Audio CD)
Скачать
67.7%
(Оценок: 3681)
Категория:
Pearson
Автор:
Naresh K. Malhotra
Издательство::
Pearson
Год:
2008
Страницы:
864
Формат:
fb2, epub, pdf, txt
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.