Godin Seth
All Marketers are Liars
55%
The new rule of marketing is that it doesn't matter if something is actually better or faster or…
Free Prize Inside: The Next Big Marketing Idea
58%
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once…
The Dip: The Extraordinary Benefits of Knowing When to Quit (and When to Stick)
87%
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and…